Active methods for teaching Marketing research

  • Ina Nikolaeva Stanoeva Varna University of Management Varna, Bulgaria 13A Oborishte str.

Abstract

Abstract: The article presents active methods in learning used in the “Marketing research” module at Varna University of Management. We present the methods used and make an analysis of the achieved students’ results. 

Author Biography

Ina Nikolaeva Stanoeva, Varna University of Management Varna, Bulgaria 13A Oborishte str.
Assist. prof. PhD

References

1. Elder, A. 2015. Using a Brief Form of Problem-Based Learning in a Research Methods Class: Perspectives of Instructor and Students. Journal of University Teaching & Learning Practice, 12(1) Available at:http://ro.uow.edu.au/jutlp/vol12/iss1/8 [Accessed 10.08.2016]

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3. Severiens, S., Schmidt, H. 2009. Academic and social integration and study progress in problem based learning. Higher Education, 58, pp. 59-69. DOI: http://dx.doi.org/10.1007/s10734-008-9181-x

4. Shokov, T., Marchev, A. Jr., Marchev, A. 2014. Application of active methods for improving the communication in EXL Services. Vanguard scientific methods in Management, 1 (8), pp. 148-163

5. Ungaretti, T., Thompson, K., Miller, A. and Peterson, T. 2015. Problem-Based Learning: Lessons From Medical Education and Challenges for Management Education. Academy of Management Learning & Education, 14 (2), pp. 173–186., DOI: http://dx.doi.org/10.5465/amle.2013.0245
Published
2017-11-05
How to Cite
Stanoeva, I. (2017). Active methods for teaching Marketing research. Vanguard Scientific Instruments in Management, 12(1). Retrieved from https://vsim-journal.info/index.php?journal=vsim&page=article&op=view&path[]=112