Active methods for teaching Marketing research

  • Ina Nikolaeva Stanoeva Varna University of Management Varna, Bulgaria 13A Oborishte str.

Abstract

Abstract: The article presents active methods in learning used in the “Marketing research” module at Varna University of Management. We present the methods used and make an analysis of the achieved students’ results. 

Author Biography

Ina Nikolaeva Stanoeva, Varna University of Management Varna, Bulgaria 13A Oborishte str.
Assist. prof. PhD

References

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Published
2017-11-05