The Digital Marketing as a tool for attracting audience in the performing arts
Abstract
Abstract: This article presents some basic features of the application of the digital marketing in order to attract audience. The definition of digital marketing and the types of performing arts are presented. Two practical case studies are developed. They show the application of the digital marketing for increasing the attendance of concerts and performances. We give some recommendations to the representatives of the performing arts so that they can optimize their online presence for achieving their aims.
Keywords: digital marketing; performing arts; social media; case study
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