Metaphors for Organizations – Transactional Analysis and Sailship Success

  • Vladislav Yordanov UNWE

Abstract

A metaphor is a way of understanding and experiencing one kind of thing in terms of another. This has benefits in terms of prompting people to step outside their current perceptual limits and to ‘see’ things in new ways – enabling them to identify both problems and options that they may have been overlooking.

Published
2021-01-13