The Performing Arts and Their Audience in The Online Environment

  • Ina Nikolaeva Stanoeva Varna University of Management
Keywords: performing arts; arts marketing; audience

Abstract

The purpose of this article is to present a primary study with the opinion of the Bulgarian audience regarding the performing arts. A secondary study of the state of Bulgarian stage institutions in the online environment was conducted. The methods for content analysis, descriptive statistics and hypothesis testing were used. The results show that there is a difference in the communication tools used by performing arts organizations and the most preferred means of communication by their audiences.

Author Biography

Ina Nikolaeva Stanoeva, Varna University of Management
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References

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Published
2022-05-23
How to Cite
Stanoeva, I. (2022). The Performing Arts and Their Audience in The Online Environment. Vanguard Scientific Instruments in Management, 17. Retrieved from https://vsim-journal.info/index.php?journal=vsim&page=article&op=view&path[]=261