THE LUXURY FASHION GOODS MARKET IN ITALY AND FRANCE – STATE-OF-ART AND PERSPECTIVES
THE LUXURY FASHION GOODS MARKET IN ITALY AND FRANCE – STATE-OF-ART AND PERSPECTIVES
Abstract
This paper presents the definition of luxury fashion goods, their
characteristics, elements and classification. We present the factors that motivate the
customers to buy luxury fashion goods, the situation in the fashion markets in Italy and
France and a comparative analysis between them. We discuss some of the tendencies
and perspectives in the sectors for both countries.
References
luxury goods in the Italian market: A laddering approach. Journal of Fashion Marketing and
Management, 15(1), pp.123–136. Available at [Accessed June 8, 2014]:
http://www.emeraldinsight.com/10.1108/13612021111112386.
2. Capello, P.V. & Ravasi, D., 2009. The Variety and the Evolution of Business Models
and Organizational Forms in the Italian Fashion Industry.
3. Fionda, A.M. & Moore, C.M., 2009. The anatomy of the luxury fashion brand. Journal
of Brand Management, 16(5-6), pp.347–363. Available at: http://www.palgravejournals.com/doifinder/10.1057/bm.2008.45 [Accessed June 19, 2014].
4. Gao, L. et al., 2009. Potential niche markets for luxury fashion goods in China.
Journal of Fashion Marketing and Management, 13(4), pp.60–72.
5. Hilton, B. & Chen, S., 2004. The Ethics of Counterfeiting in the Fashion Industry :
Quality , Credence and Profit Issues. , pp.345–354.
6. Jackson, T.. B.., 2004. International Retail Marketing, Oxford: Elsevier ButterworthHeinemann.
7. Mazzola, P., 1991. I processi di industrializzazione della creatività. Le imprese basate
sulla creatività artistica.
8. Moore, C.M. & Birtwistle, G., 2004. The Burberry business model: creating an
international luxury fashion brand. International Journal of Retail & Distribution
Management, 32, pp.412–422.
9. Okonkwo, U.., 2007. Luxury Fashion Branding, Hampshire: Hampshire: Palgrave
Macmillan.
10. Phau, I. & Prendergast, G., 2000. Consuming luxury brands: The relevance of the
“Rarity Principle.” Journal of Brand Management, 8, pp.122–138.
11. Ravasi, D. & Capello, P.V., 2002. Il rapporto stile-industria nell’abbigliamento formale
donna di fascia alta. Economia & Management, 5, pp.59–75.
12. Saviolo, S., BRAND AND IDENTITY MANAGEMENT IN FASHION COMPANIES.
13. Saviolo, S. & Corbellini, E., 2009. Management in fashion and luxury companies,
ETAS.
14. Sudbury, L. & John, L., 2007. Fashion Marketing and the Ethical Movement Versus
Individualist Consumption : Analysing the Attitude Behaviour Gap. , pp.163–169.
15. Wong, N.Y. & Ahuvia, A.C., 1998. Personal taste and family face: Luxury
consumption in Confucian and Western societies. Psychology and Marketing, 15, pp.423–
441. Available at: http://doi.wiley.com/10.1002/(SICI)1520-6793(199808)15:5<423::AIDMAR2>3.0.CO;2-9
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
By submitting a paper for publishing the authors hereby comply with the following provisions: 1. The authors retain the copyrights and only give the journal the right for first publication while licensing the work under Creative Commons Attribution License, which grants permissions to others to share the contribution citing this journal as first publication of the text. 2. The authors may enter separate, additional contractual relations for non-exclusive distribution of the published version of the work in this journal (e.g. to upload it in an institutional depository, or to be published in a book), given that they cite the first publication in this journal. 3. The authors are allowed and are encouraged to publish their works online (e.g. to upload it in an institutional depository, personal websites, social networks, etc.) before, during, and after the submission of the paper here, because this may lead to productive exchange, as well as earlier and larger referencing of the published works (see The Effect of Open Access).
