КРАУДСОРСИНГ – ВЪЗМОЖНОСТИ И ВЪЗДЕЙСТВИЕ ВЪРХУ БИЗНЕСА
КРАУДСОРСИНГ – ВЪЗМОЖНОСТИ И ВЪЗДЕЙСТВИЕ ВЪРХУ БИЗНЕСА
Abstract
Crowdsourcing is phenomenon which grants access for exploration of the
crowd’s resources. It is not a new phenomenon but ICT give opportunity to be explored in
brand new fashion – in very large scales. The key for successful crowdsourcing lies in the
curiosity of the public. The crowdsourcing gives unlimited opportunities for low cost and
high quality problem-solving. The motives for participation of crowdsourcing incentives are
not only material. Business strategies in organizations need complete rethinking and
renewal in response to new trends of the social system stimulated by rapid developments
in ICT and social change.
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