THE PRESENTATION AS A TOOL OF SUCCESSFUL NEGOTIATIONS FOR A DELIVERY OF GOODS
Abstract
In the ever growing market competition, the suppliers must have a
professional and well planned approach when offering goods to their clients. The
preparation of the appropriate presentation, which can easily convince them in the
advantages and benefits of the good offered by the suppliers, is one of the tools of the
business negotiations that will contribute to their successful conclusion. The main
directions for conducting a successful presentation are pointed in the report. Results from
research on the attitude of the clients in regards of the need of presentations during the
time of supply negotiations are analyzed.
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