The The AI influence on the higher education: challenges and perspectives

  • Ina Nikolaeva Stanoeva Varna University of Management
Keywords: AI, classroom, Higher education, teaching

Abstract

Abstract: The purpose of this article is to present some good practices from Varna University of Management related to the use in AI in the field of higher education. We give few examples from the modules – Marketing Communications, Marketing research, Project Management. We discuss the advantages and disadvantages of the approach and the the ethical limitations of using AI for educational purposes.

Author Biography

Ina Nikolaeva Stanoeva, Varna University of Management
??. ?-?

References

1. Chiu, T. 2024. Future research recommendations for transforming higher education with generative AI, Computers and Education: Artificial Intelligence, 6, Available at: 2. Davis, A. 2024. AI rising in higher education: opportunities, risks and limitations, Asian Education and Development Studies, 13 (4), 307-319, Available at: 3. Hashmi, N. & Bal, A. 2024. Generative AI in higher education and beyond, Business Horizons, 67 (5), 607-614, Available at: 4. Ivanov, S. & Soliman, M. 2023a. Game of algorithms: ChatGPT implications for the future of tourism education and research, Journal of Tourism Futures, 9 (2), 214-221, Available at: 5. Ivanov, S. 2023b. The dark side of artificial intelligence in higher education. The Service Industries Journal, 43(15–16), 1055–1082. Available at: 6. Lee, D. et al. 2024. The impact of generative AI on higher education learning and teaching: A study of educators’ perspectives, Computers and Education: Artificial Intelligence, 6, Available at: 7. Memarian, B. & Doleck, T. 2023. Fairness, Accountability, Transparency, and Ethics (FATE) in Artificial Intelligence (AI) and higher education: A systematic review, Computers and Education: Artificial Intelligence, 5, Available at: 8. Parker, L. et al. 2024. Graduate instructors navigating the AI frontier: The role of ChatGPT in higher education, Computers and Education Open, 6, Available at: 9. Saihi, A et al. 2024. A Structural equation modeling analysis of generative AI chatbots adoption among students and educators in higher education, Computers and Education: Artificial Intelligence, 7, Available at: 10. Summers, A. et al. 2024. Navigating challenges and opportunities: Nursing student's views on generative AI in higher education, Nurse Education in Practice, 79, Available at: 11. Tayan, O. et al. 2024. Considerations for adapting higher education technology courses for AI large language models: A critical review of the impact of ChatGPT, Machine Learning with Applications, 15, Available at: 12. Tzirides A. et al. 2024. Combining human and artificial intelligence for enhanced AI literacy in higher education, Computers and Education Open, 6, Available at:
Published
2024-12-25
How to Cite
Stanoeva, I. (2024). The The AI influence on the higher education: challenges and perspectives. Vanguard Scientific Instruments in Management, 20, 132-136. Retrieved from https://vsim-journal.info/index.php?journal=vsim&page=article&op=view&path[]=528