Organizational Transformation in IT Companies: Behavioral Implications of Artificial Intelligence Adoption and Remote Work
Abstract
Digital transformation projects in the IT industry in Bulgaria are increasingly driven by artificial intelligence (AI) integration and the expansion of remote and hybrid work models. While both trends have been analyzed independently, their combined impact on employee behavior remains insufficiently explored. This study proposes an integrative behavioral model for organizations evaluating how trust in AI, perceived AI-related uncertainty, work engagement, and adaptability influence transformation outcomes. The research planned to be conducted is based on a mixed-methods design, centered on the Bulgarian IT sector as a rapidly growing technology ecosystem facing global and domestic challenges. One of the goals is to demonstrate that AI not only redefines operational processes but also demands new behavioral capabilities to ensure sustainable organizational change. The latter demands new management approaches to foster employee acceptance and motivation and increase the efficiency of the organization and secure new competitive advantages. Ultimately, this approach towards analyzing current trends should reveal that technology may initiate transformation, but human behavior determines its success.
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